Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model

As globalization deepens and the digital economy rapidly develops, cross-border e-commerce, especially live-streaming e-commerce, has emerged as a significant driver of international trade growth. However, the highly unpredictable sales demand in this sector and external factors such as the COVID-19...

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Bibliographic Details
Main Authors: Qi Zhang, Xue Li, Pengbin Gao
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/2/92
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