Women on the Move: How Socio-Economic Background Through Lifestyle Shapes Travel Behavior to Bali
Tourism is a crucial sector for economic growth, and understanding the factors that influence travel behavior is essential for developing effective strategies. This study aims to investigate the influence of socio-economic and lifestyle factors on women's travel behavior to Bali, incorporating...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-07-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8680 |
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| Summary: | Tourism is a crucial sector for economic growth, and understanding the factors that influence travel behavior is essential for developing effective strategies. This study aims to investigate the influence of socio-economic and lifestyle factors on women's travel behavior to Bali, incorporating the moderating roles of social media use and collectivism. Using a modified version of the Theory of Planned Behavior (TPB), this study adopts a quantitative approach. Data were collected from 365 female respondents through a judgmental sampling technique and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that socio-economic status significantly impacts travel behavior, with lifestyle mediating. Additionally, collectivism moderates the relationship between socio-economic status and travel behavior. This study contributes to tourism research by enhancing the TPB framework and addressing gender-specific travel behaviors. The novelty lies in its focus on the interplay between socio-economic, cultural, and technological factors. It provides valuable insights for gender-responsive tourism strategies and inclusive, social media-driven marketing approaches in Bali. |
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| ISSN: | 1693-5241 2302-6332 |