Choosing the right frame: how context preferences facilitate subsequent decisions

Abstract Context shapes how we perceive choices and, therefore, how we decide between them. For instance, a large body of literature on the “framing effect” demonstrates that people become more risk-seeking when choices are framed in terms of losses. Despite this research, it remains unknown how peo...

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Bibliographic Details
Main Authors: Lauren S. Treiman, Wouter Kool
Format: Article
Language:English
Published: Nature Portfolio 2024-12-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-024-79510-z
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