Perceptual service robot attributes affecting customer value co-creation intention in luxury hotels industry
Service robots have become a trend in hotel services, presenting new opportunities and challenges for the development of the hospitality industry. This study aims to explore how the perceptual attributes of service robots affect customer value co-creation intention in the luxury hotel industry. In C...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-02-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21563/IM_2025_01_Li.pdf |
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