Study on the Visual Experience of IP Image Design for Fruit-Based Foods
China, as the world's largest producer and consumer of fruits, is transitioning to quality development. In the increasingly competitive food industry, innovative IP-based approaches can create unique cultural symbols for fruit-based foods. This study analyzes the current state of fruit food IP...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of National Food and Strategic Reserves Administration
2025-01-01
|
| Series: | Liang you shipin ke-ji |
| Subjects: | |
| Online Access: | http://lyspkj.ijournal.cn/lyspkj/article/abstract/20250113 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832590467603103744 |
|---|---|
| author | WU Qi-han ZHOU Rui |
| author_facet | WU Qi-han ZHOU Rui |
| author_sort | WU Qi-han |
| collection | DOAJ |
| description | China, as the world's largest producer and consumer of fruits, is transitioning to quality development. In the increasingly competitive food industry, innovative IP-based approaches can create unique cultural symbols for fruit-based foods. This study analyzes the current state of fruit food IP image design both domestically and internationally. Eye-tracking experiments were conducted to identify user visual attention focus. The Analytic Hierarchy Process (AHP) was adopted to construct an element framework for capturing the core elements of fruit food IP images. By solving attribute weights and clarifying user needs, qualitative and quantitative methods were combined to transform subjective concepts into measurable data. The visual experience of fruit food IP images was deeply explored through key attributes such as brand visual symbols, brand tone, and style evolution. Finally, innovative pathways for domestic fruit food IP image design were proposed. |
| format | Article |
| id | doaj-art-5d12ae5b73a64df38a9899d089cf2eb0 |
| institution | Kabale University |
| issn | 1007-7561 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Academy of National Food and Strategic Reserves Administration |
| record_format | Article |
| series | Liang you shipin ke-ji |
| spelling | doaj-art-5d12ae5b73a64df38a9899d089cf2eb02025-01-23T14:52:10ZengAcademy of National Food and Strategic Reserves AdministrationLiang you shipin ke-ji1007-75612025-01-0133112112810.16210/j.cnki.1007-7561.2025.01.012Study on the Visual Experience of IP Image Design for Fruit-Based FoodsWU Qi-han0ZHOU Rui1School of Fine Arts and Design, Xihua University, Chengdu, Sichuan 610039, ChinaSchool of Fine Arts and Design, Xihua University, Chengdu, Sichuan 610039, ChinaChina, as the world's largest producer and consumer of fruits, is transitioning to quality development. In the increasingly competitive food industry, innovative IP-based approaches can create unique cultural symbols for fruit-based foods. This study analyzes the current state of fruit food IP image design both domestically and internationally. Eye-tracking experiments were conducted to identify user visual attention focus. The Analytic Hierarchy Process (AHP) was adopted to construct an element framework for capturing the core elements of fruit food IP images. By solving attribute weights and clarifying user needs, qualitative and quantitative methods were combined to transform subjective concepts into measurable data. The visual experience of fruit food IP images was deeply explored through key attributes such as brand visual symbols, brand tone, and style evolution. Finally, innovative pathways for domestic fruit food IP image design were proposed.http://lyspkj.ijournal.cn/lyspkj/article/abstract/20250113fruit-based foodsip imageeye-tracking experimentahpvisual analysis |
| spellingShingle | WU Qi-han ZHOU Rui Study on the Visual Experience of IP Image Design for Fruit-Based Foods Liang you shipin ke-ji fruit-based foods ip image eye-tracking experiment ahp visual analysis |
| title | Study on the Visual Experience of IP Image Design for Fruit-Based Foods |
| title_full | Study on the Visual Experience of IP Image Design for Fruit-Based Foods |
| title_fullStr | Study on the Visual Experience of IP Image Design for Fruit-Based Foods |
| title_full_unstemmed | Study on the Visual Experience of IP Image Design for Fruit-Based Foods |
| title_short | Study on the Visual Experience of IP Image Design for Fruit-Based Foods |
| title_sort | study on the visual experience of ip image design for fruit based foods |
| topic | fruit-based foods ip image eye-tracking experiment ahp visual analysis |
| url | http://lyspkj.ijournal.cn/lyspkj/article/abstract/20250113 |
| work_keys_str_mv | AT wuqihan studyonthevisualexperienceofipimagedesignforfruitbasedfoods AT zhourui studyonthevisualexperienceofipimagedesignforfruitbasedfoods |