Sustainability as a strategic response to the liability of foreignness: Empowering multilatinas for sustainable development
Objective: This study explores the role of sustainability as a strategic mechanism for multilatinas to overcome the liability of foreignness (LOF) and drive sustainable development in host countries. It also highlights the intersection of sustainability, business ethics, and internationalisation, f...
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| Main Authors: | Ana Maria Gomez-Trujillo, Maria Alejandra Gonzalez-Perez, Juan Velez-Ocampo, Olga Patricia Castaño |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2025-03-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/2768 |
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