Sustainability as a strategic response to the liability of foreignness: Empowering multilatinas for sustainable development

Objective: This study explores the role of sustainability as a strategic mechanism for multilatinas to overcome the liability of foreignness (LOF) and drive sustainable development in host countries. It also highlights the intersection of sustainability, business ethics, and internationalisation, f...

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Bibliographic Details
Main Authors: Ana Maria Gomez-Trujillo, Maria Alejandra Gonzalez-Perez, Juan Velez-Ocampo, Olga Patricia Castaño
Format: Article
Language:English
Published: Cracow University of Economics 2025-03-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Online Access:https://eber.uek.krakow.pl/eber/article/view/2768
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