‘Cookie-less’ identification for/against privacy?
The advertising industry’s anticipated shift away from third-party cookies led to the proliferation and normalisation of first-party identification architectures online. Marketed as ‘privacy-friendly,’ the new technologies promise to deliver the efficiencies that advertisers have become accustomed t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexander von Humboldt Institute for Internet and Society
2025-08-01
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| Series: | Internet Policy Review |
| Subjects: | |
| Online Access: | https://policyreview.info/node/2025 |
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