Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -
This research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship. To achieve this, the research seeks to understand the role played by Neuromarketing in enhancing overall mark...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2024-01-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/970 |
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