A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-09-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1139 |
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| _version_ | 1832541889885110272 |
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| author | S. Tsyganov |
| author_facet | S. Tsyganov |
| author_sort | S. Tsyganov |
| collection | DOAJ |
| description | The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in conditions of transformation of the nancing mod-el and increasing competition in the market of paid medical services. This method allows to stimulate sales and manage the protability of paid medical services, as well as to reduce the manual labor of employees of planning and economic departments to create cross-sell-ing strategies for the use of free labor and medical equipment. |
| format | Article |
| id | doaj-art-5abccefd084840cbadc014eccba9eefc |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-5abccefd084840cbadc014eccba9eefc2025-02-04T08:27:56ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-09-0109596410.26425/1816-4277-2018-9-59-641139A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGYS. Tsyganov0Российский экономический университет имени Г. В. ПлехановаThe method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in conditions of transformation of the nancing mod-el and increasing competition in the market of paid medical services. This method allows to stimulate sales and manage the protability of paid medical services, as well as to reduce the manual labor of employees of planning and economic departments to create cross-sell-ing strategies for the use of free labor and medical equipment.https://vestnik.guu.ru/jour/article/view/1139cross-sellingpatient relationship managementpaid medical serviceshealth care organizationhealth care information system |
| spellingShingle | S. Tsyganov A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY Вестник университета cross-selling patient relationship management paid medical services health care organization health care information system |
| title | A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY |
| title_full | A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY |
| title_fullStr | A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY |
| title_full_unstemmed | A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY |
| title_short | A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY |
| title_sort | method for designing a cross selling strategy for paid medical services based on intellectual patient relationship management technology |
| topic | cross-selling patient relationship management paid medical services health care organization health care information system |
| url | https://vestnik.guu.ru/jour/article/view/1139 |
| work_keys_str_mv | AT stsyganov amethodfordesigningacrosssellingstrategyforpaidmedicalservicesbasedonintellectualpatientrelationshipmanagementtechnology AT stsyganov methodfordesigningacrosssellingstrategyforpaidmedicalservicesbasedonintellectualpatientrelationshipmanagementtechnology |