Implementing Customer Relationship Management (CRM) in the Framework of Electronic- Government
Electronic government is a new concept that governments according to level of development implement in different ways. Utilizing informational systems in business sections has created potential context for developing electronic government. Customer relationship management (CRM) is an important syst...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2011-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_22678_3edad31985d6ecd44f78bbcdee431a2c.pdf |
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| Summary: | Electronic government is a new concept that governments according to level of development implement in different ways. Utilizing informational systems in business sections has created potential context for developing electronic government. Customer relationship management (CRM) is an important system in management that helps to develop electronic government and promote citizenship-based in organizations. There are a few studies about implementing customer relationship management in framework of electronic government. However, this article surveys electronic government in technical approach and supply chain, then it develops graphical model for implementing customer relationship management in framework of electronic government. This survey is done with Delphi method and presents electronic-government model based on customer relationship management. It is surveyed with modular factors, flexibility and criterion definition. Finally, it develops suggestions for implementing customer relationship management in framework of electronic- government. |
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| ISSN: | 2008-5893 2423-5059 |