Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior

Green entrepreneurial intentions have garnered substantial attention in higher education, yet the transformation of these intentions into tangible behaviors remains underexplored, particularly in diverse cultural settings. This study addresses this gap by examining the roles of university and govern...

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Main Authors: Mukhammad Kholid Mawardi, Arif Yustian Maulana Noor, Lintang Edityastono, Siti Nur ‘Atikah Zulkiffli, Faizah Mashahadi
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2460625
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author Mukhammad Kholid Mawardi
Arif Yustian Maulana Noor
Lintang Edityastono
Siti Nur ‘Atikah Zulkiffli
Faizah Mashahadi
author_facet Mukhammad Kholid Mawardi
Arif Yustian Maulana Noor
Lintang Edityastono
Siti Nur ‘Atikah Zulkiffli
Faizah Mashahadi
author_sort Mukhammad Kholid Mawardi
collection DOAJ
description Green entrepreneurial intentions have garnered substantial attention in higher education, yet the transformation of these intentions into tangible behaviors remains underexplored, particularly in diverse cultural settings. This study addresses this gap by examining the roles of university and governmental support in enabling green entrepreneurial behavior among students in Indonesia and Malaysia, offering a novel cross-cultural perspective. The study surveyed 111 respondents from Indonesia and Malaysia, focusing on students interested in green entrepreneurship. The analysis employed Structural Equation Modeling (SEM) to investigate the relationships among latent variables, including green entrepreneurial intentions, green entrepreneurial behavior, environmental institutional support, and university environmental support. Findings indicate that while green entrepreneurial intentions significantly influence behavior, university support alone is insufficient to drive green entrepreneurship, emphasizing the need for practical experiences alongside institutional backing. The results highlight the critical role of government policies in promoting green entrepreneurship among students, demonstrating that supportive regulatory frameworks and incentives can effectively encourage sustainable business practices. These insights contribute to developing more effective policies and programs aimed at fostering green entrepreneurship, thereby supporting both environmental and economic sustainability at local and global levels.
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institution Kabale University
issn 2331-1975
language English
publishDate 2025-12-01
publisher Taylor & Francis Group
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series Cogent Business & Management
spelling doaj-art-5a689d6b4e0d4740bb4f6986dd6966f22025-02-07T10:39:15ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2460625Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behaviorMukhammad Kholid Mawardi0Arif Yustian Maulana Noor1Lintang Edityastono2Siti Nur ‘Atikah Zulkiffli3Faizah Mashahadi4Faculty of Vocational Studies, Universitas Brawijaya, Malang, IndonesiaFaculty of Agricultural, Universitas Brawijaya, Malang, IndonesiaFaculty of Vocational Studies, Universitas Brawijaya, Malang, IndonesiaFaculty of Business, Economics and Social Development, Universiti Malaysia Trengganu, Kuala Terengganu, MalaysiaFaculty of Business and Management, Universiti Teknologi Mara, Shah Alam, MalaysiaGreen entrepreneurial intentions have garnered substantial attention in higher education, yet the transformation of these intentions into tangible behaviors remains underexplored, particularly in diverse cultural settings. This study addresses this gap by examining the roles of university and governmental support in enabling green entrepreneurial behavior among students in Indonesia and Malaysia, offering a novel cross-cultural perspective. The study surveyed 111 respondents from Indonesia and Malaysia, focusing on students interested in green entrepreneurship. The analysis employed Structural Equation Modeling (SEM) to investigate the relationships among latent variables, including green entrepreneurial intentions, green entrepreneurial behavior, environmental institutional support, and university environmental support. Findings indicate that while green entrepreneurial intentions significantly influence behavior, university support alone is insufficient to drive green entrepreneurship, emphasizing the need for practical experiences alongside institutional backing. The results highlight the critical role of government policies in promoting green entrepreneurship among students, demonstrating that supportive regulatory frameworks and incentives can effectively encourage sustainable business practices. These insights contribute to developing more effective policies and programs aimed at fostering green entrepreneurship, thereby supporting both environmental and economic sustainability at local and global levels.https://www.tandfonline.com/doi/10.1080/23311975.2025.2460625Green entrepreneurship intentionuniversity studentexternal institution supportgreen entrepreneurial behaviorcross-cultural studyEconomic Psychology
spellingShingle Mukhammad Kholid Mawardi
Arif Yustian Maulana Noor
Lintang Edityastono
Siti Nur ‘Atikah Zulkiffli
Faizah Mashahadi
Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior
Cogent Business & Management
Green entrepreneurship intention
university student
external institution support
green entrepreneurial behavior
cross-cultural study
Economic Psychology
title Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior
title_full Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior
title_fullStr Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior
title_full_unstemmed Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior
title_short Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior
title_sort green entrepreneurship in the era of sustainability the relationship between intent institutional support and student behavior
topic Green entrepreneurship intention
university student
external institution support
green entrepreneurial behavior
cross-cultural study
Economic Psychology
url https://www.tandfonline.com/doi/10.1080/23311975.2025.2460625
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