What You Eat Reveals Who You Are:
We propose that food choice may serve as a categorical basis for an individual’s self-identity, meaning “what you eat reveals who you are.” This type of social identity, namely, food identity (FI), can be a significant determinant of consumers’ attitudes and behavior. Whereas previous studies on FI...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.007/_html/-char/en |
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