The impact of emotion valence and scarcity on the price-quality effect
Abstract The impact of emotions on price-quality perceptions has been widely debated but remains insufficiently understood. We conducted four studies exploring how emotional valence and scarcity perception influence the price-quality effect. Study 1 revealed that positive emotion enhances the price-...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-04-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-97263-1 |
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