Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers

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Bibliographic Details
Main Authors:	Renee B. Kim, Yan Chao
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2019-09-01
Series:	Journal of International Studies
Subjects:	brand building process brand image brand trust brand experience brand attachment Chinese consumers
Online Access:	https://www.jois.eu/?531,en_effects-of-brand-experience-brand-image-and-brand-trust-on-brand-building-process-the-case-of-chinese-millennial-generation-consumers
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