A Cognitive Linguistics approach to the ‘less is more’ paradox of communication, with specific reference to public relations messages
In this article the spotlight falls on the challenge to public relations practitioners to achieve a ‘less is more’ approach – not less communication, but less ambiguity. This article focuses on the way in which Cognitive Linguistics tools can facilitate clarity in public relations messages, as illu...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1754 |
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