Female role portrayal in South African magazine advertisements
Even though women actually fulfil many roles in real life, advertisements targeting female consumers are often accused of depicting women in traditionally stereotypical roles. The purpose of this article is to analyse the visual elements of the roles portrayed by female models in South African maga...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2013-07-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1618 |
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