Factors Influencing Conative Loyalty in Anthropology Museum Tourism

Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which...

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Bibliographic Details
Main Authors: Jing Jing Zheng, Hua wen Shen, Ka Yin Chau, Ting Liu, En Long Li
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2021-04-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1351
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