IMPROVING THE EFFICIENCY OF FOREIGN ECONOMIC ACTIVITY OF ENTERPRISES ON THE BASIS OF MARKET RESEARCH

The article is aimed at studying the status and trends in the development of foreign economic activity in Ukraine and in the world, and the impact of marketing research on their effi­ciency. The purpose of the study is to analyze the improvement of the efficiency of foreign economic activity of ente...

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Bibliographic Details
Main Authors: Iryna Gontareva, Mariia Nesen
Format: Article
Language:Ukrainian
Published: V. N. Karazin Kharkiv National University 2023-12-01
Series:Соціальна економіка
Subjects:
Online Access:https://periodicals.karazin.ua/soceconom/article/view/22990
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