Deepfakes or Synthetic Media? The Effect of Euphemisms for Labeling Technology on Risk and Benefit Perceptions

The language used in public debates and in the news can influence how citizens perceive the risks and benefits of technology. While framing effects on technology perception are well understood, few studies have focused on the effects of specific terms used to describe technology. We analyze how the...

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Bibliographic Details
Main Authors: Adrian Rauchfleisch, Daniel Vogler, Gabriele de Seta
Format: Article
Language:English
Published: SAGE Publishing 2025-07-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251350975
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