Adolescents’ advertising literacy and body self-perception in the face of influencer marketing
In today's society, people are increasingly conscious of their bodies, and marketers are well aware of this fact. As a result, influencers have started to include body-related content in their posts, especially when promoting fashion, food, cosmetics, beauty or fitness brands. This, and the in...
Saved in:
Main Authors: | Beatriz Feijoo, Charo Sádaba |
---|---|
Format: | Article |
Language: | English |
Published: |
Pontificia Universidad Católica de Chile
2025-01-01
|
Series: | Cuadernos.info |
Subjects: | |
Online Access: | https://cuadernos.info/index.php/cdi/article/view/82134 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
by: Hediye Aydoğan
Published: (2021-12-01) -
The perceptions of consumers aged 18-30 of “lesbian” appeals in advertising
by: GP van Rheede van Oudtshoorn, et al.
Published: (2022-10-01) -
Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising
by: Shradha Jain, et al.
Published: (2022-11-01) -
DIGITAL LITERACY AND LINGUISTIC POLITENESS AMONG ADOLESCENTS IN ACEH TAMIANG
by: Prima Nucifera, et al.
Published: (2024-12-01) -
Attitudes towards attractive and credible celebrities in advertisements
by: De la Rey van der Waldt, et al.
Published: (2022-10-01)