Adolescents’ advertising literacy and body self-perception in the face of influencer marketing

In today's society, people are increasingly conscious of their bodies, and marketers are well aware of this fact. As a result, influencers have started to include body-related content in their posts, especially when promoting fashion, food, cosmetics, beauty or fitness brands. This, and the in...

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Bibliographic Details
Main Authors: Beatriz Feijoo, Charo Sádaba
Format: Article
Language:English
Published: Pontificia Universidad Católica de Chile 2025-01-01
Series:Cuadernos.info
Subjects:
Online Access:https://cuadernos.info/index.php/cdi/article/view/82134
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