The Influence of Artificial Intelligence on the Strategic Communication Industry
Artificial intelligence (AI) and the continuous advancements in technology have changed how individuals live and how organisations function. The move to automation questions the need for and value of manual labour, particularly in the field of strategic communication. It has raised concerns about t...
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Main Authors: | Seriane Morapeli, Mammiki Khemisi |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2024-07-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1432 |
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