The Influence of Artificial Intelligence on the Strategic Communication Industry

Artificial intelligence (AI) and the continuous advancements in technology have changed how individuals live and how organisations function. The move to automation questions the need for and value of manual labour, particularly in the field of strategic communication. It has raised concerns about t...

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Bibliographic Details
Main Authors: Seriane Morapeli, Mammiki Khemisi
Format: Article
Language:English
Published: University of Johannesburg 2024-07-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1432
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