ENHANCING SERVICE EFFICIENCY IN UTILITY ORGANIZATIONS THROUGH QUALITY FUNCTION DEPLOYMENT

Quality Function Deployment (QFD) is a powerful approach for establishing a strong relationship between a product or service and customer needs. It focuses on capturing the voice of the customer to enhance their satisfaction. In today’s competitive landscape, organizations must meet customer needs t...

Full description

Saved in:
Bibliographic Details
Main Authors: Maryam Shahid, Rafiq Mansoor, Muhammad Shahid, Syed Athar Masood
Format: Article
Language:English
Published: UUM Press 2025-01-01
Series:International Journal of Management Studies
Subjects:
Online Access:https://e-journal.uum.edu.my/index.php/ijms/article/view/17860
Tags: Add Tag
No Tags, Be the first to tag this record!