ENHANCING SERVICE EFFICIENCY IN UTILITY ORGANIZATIONS THROUGH QUALITY FUNCTION DEPLOYMENT
Quality Function Deployment (QFD) is a powerful approach for establishing a strong relationship between a product or service and customer needs. It focuses on capturing the voice of the customer to enhance their satisfaction. In today’s competitive landscape, organizations must meet customer needs t...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
UUM Press
2025-01-01
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Series: | International Journal of Management Studies |
Subjects: | |
Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/17860 |
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