The API Model of Strategic and Tactical Marketing Thinking for Management Education

The API Model of Strategic and Tactical Marketing Thinking for Management Education

This paper addresses the need to improve marketing education for managers, particularly those from non-economic fields. Research indicates that effectively transferring marketing knowledge involves translating theory into practice, connecting with research, addressing diverse participant needs -...

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Bibliographic Details
Main Author: Maja Martinović
Format: Article
Language:English
Published: EconJournals 2024-10-01
Series:International Review of Management and Marketing
Subjects:
Marketing Education, Analysis, Planning, Implementation Model, Strategic Marketing, Tactical Actions, Knowledge Transfer, Innovative Teaching Methods
Online Access:https://mail.econjournals.com/index.php/irmm/article/view/17099
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