The API Model of Strategic and Tactical Marketing Thinking for Management Education
This paper addresses the need to improve marketing education for managers, particularly those from non-economic fields. Research indicates that effectively transferring marketing knowledge involves translating theory into practice, connecting with research, addressing diverse participant needs -...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17099 |
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