Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method
In this study, exploratory survey design, which is one of the mixed methods, was used to determine the factors affecting the banking preferences of the public employees. 36 commercials of 9 banks broadcast on television were used as qualitative data. These commercials were examined with NVivo 10 pa...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sivas Cumhuriyet Üniversitesi
2024-04-01
|
| Series: | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3504485 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|