The impact of internal marketing on employee attitudes and behaviours in local public sector organisations
The purpose of this paper is to extend the knowledge on the relationships between internal marketing (IM), job satisfaction, organisational commitment, organisational trust, and job performance, by proposing and testing a model describing the impact of IM on these employees’ attitudes and behaviours...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2023-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1835 |
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