Dark Patterns in Web User Interfaces: Toward an Incentive-Based Policy Approach Supplementing Legal Provisions

Abstract EU and national legislators in the EU continue to generate new regulations, striving to eliminate unfair design patterns in e-commerce, social media and other website user interfaces. This article briefly summarises relevant legal provisions and shows why, despite them, dark design patterns...

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Bibliographic Details
Main Author: Torsten J. Gerpott
Format: Article
Language:deu
Published: Sciendo 2022-09-01
Series:Wirtschaftsdienst
Online Access:https://doi.org/10.1007/s10273-022-3270-9
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Summary:Abstract EU and national legislators in the EU continue to generate new regulations, striving to eliminate unfair design patterns in e-commerce, social media and other website user interfaces. This article briefly summarises relevant legal provisions and shows why, despite them, dark design patterns are still frequently found. It concludes that a move beyond a narrow legal dark pattern counter-strategy is required by setting incentives for website providers to implement bright interface design features voluntarily. In Germany, Government support has not been adequate and therefore requires improvement.
ISSN:1613-978X