Téléconseillers et community managers : quelles professionnalités pour la médiation entreprise-publics à l’heure du numérique?
The community manager is emerging as a key figure in professional discourse in communication and marketing. This article offers a parallel with the research that has been dedicated, in the 2000s, to another figure at this time in full visibility: the call center agent at work in the context of custo...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2017-03-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/2232 |
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