Econometric analysis of consumers’ preference heterogeneity for yoghurt and ice cream products in Tanzania: A latent class model and mixed logit model
In Tanzania, a growing upper and middle classes, particularly among urbanites, exhibit distinct preferences for higher-quality processed foods, including dairy products. This study examines variations in consumer preferences and their willingness to pay for yogurt and ice cream, which serve as stand...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024166972 |
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