Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy
This study examines pricing strategies within a two-tier traceable agricultural product supply chain, encompassing both the retailer and the supplier. A pricing decision model was developed to evaluate scenarios characterized by the retailer's overconfidence as well as those devoid of such bias...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-01-01
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| Series: | Alexandria Engineering Journal |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S1110016824014479 |
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| author | Chongfeng Lan Yaru Lan Shengde Liu |
| author_facet | Chongfeng Lan Yaru Lan Shengde Liu |
| author_sort | Chongfeng Lan |
| collection | DOAJ |
| description | This study examines pricing strategies within a two-tier traceable agricultural product supply chain, encompassing both the retailer and the supplier. A pricing decision model was developed to evaluate scenarios characterized by the retailer's overconfidence as well as those devoid of such bias. This research employs Stackelberg game theory to investigate the impact of government subsidies, retailer overconfidence and consumer preferences for traceability on the performance of supply chain participants and the overall system. Our analysis derives the following findings: (i) retailer overconfidence strengthens their commitment to traceability, thereby enhancing the overall efficacy of the supply chain. (ii) Additionally, consumer demand for traceability incentivizes retailers to intensify their traceability initiatives, aligning with consumer purchasing expectations. (iii) The pricing decisions made by retailers are influenced by their overconfidence, consumer preferences for traceability, and the presence of government subsidies. (vi) The study also shows that retailer overconfidence and customer demand for traceability have the most effects on supply chain performance when decision-making is centralized. |
| format | Article |
| id | doaj-art-51dbcfafc6b545168007c22d6b9a99e4 |
| institution | Kabale University |
| issn | 1110-0168 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Alexandria Engineering Journal |
| spelling | doaj-art-51dbcfafc6b545168007c22d6b9a99e42025-01-29T05:00:18ZengElsevierAlexandria Engineering Journal1110-01682025-01-01112487495Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidyChongfeng Lan0Yaru Lan1Shengde Liu2School of Economics, Fuyang Normal University, Fuyang 236037, ChinaSchool of Economics, Fuyang Normal University, Fuyang 236037, ChinaCorresponding author.; School of Economics, Fuyang Normal University, Fuyang 236037, ChinaThis study examines pricing strategies within a two-tier traceable agricultural product supply chain, encompassing both the retailer and the supplier. A pricing decision model was developed to evaluate scenarios characterized by the retailer's overconfidence as well as those devoid of such bias. This research employs Stackelberg game theory to investigate the impact of government subsidies, retailer overconfidence and consumer preferences for traceability on the performance of supply chain participants and the overall system. Our analysis derives the following findings: (i) retailer overconfidence strengthens their commitment to traceability, thereby enhancing the overall efficacy of the supply chain. (ii) Additionally, consumer demand for traceability incentivizes retailers to intensify their traceability initiatives, aligning with consumer purchasing expectations. (iii) The pricing decisions made by retailers are influenced by their overconfidence, consumer preferences for traceability, and the presence of government subsidies. (vi) The study also shows that retailer overconfidence and customer demand for traceability have the most effects on supply chain performance when decision-making is centralized.http://www.sciencedirect.com/science/article/pii/S1110016824014479Consumers' traceability preferencesGovernment subsidyOverconfidence preferencesTraceable agricultural supply chain |
| spellingShingle | Chongfeng Lan Yaru Lan Shengde Liu Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy Alexandria Engineering Journal Consumers' traceability preferences Government subsidy Overconfidence preferences Traceable agricultural supply chain |
| title | Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy |
| title_full | Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy |
| title_fullStr | Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy |
| title_full_unstemmed | Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy |
| title_short | Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy |
| title_sort | pricing strategy of traceable agricultural supply chain decisions considering retailer s overconfidence with government subsidy |
| topic | Consumers' traceability preferences Government subsidy Overconfidence preferences Traceable agricultural supply chain |
| url | http://www.sciencedirect.com/science/article/pii/S1110016824014479 |
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