Pricing strategy of traceable agricultural supply chain decisions considering retailer's overconfidence with government subsidy

This study examines pricing strategies within a two-tier traceable agricultural product supply chain, encompassing both the retailer and the supplier. A pricing decision model was developed to evaluate scenarios characterized by the retailer's overconfidence as well as those devoid of such bias...

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Bibliographic Details
Main Authors: Chongfeng Lan, Yaru Lan, Shengde Liu
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Alexandria Engineering Journal
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1110016824014479
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