THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brand...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/768 |
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| _version_ | 1832541961147383808 |
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| author | R. Andreeva O. Sinyaeva |
| author_facet | R. Andreeva O. Sinyaeva |
| author_sort | R. Andreeva |
| collection | DOAJ |
| description | In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied. |
| format | Article |
| id | doaj-art-51c73ff814dd48ae8c1e63f407489ee6 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-51c73ff814dd48ae8c1e63f407489ee62025-02-04T08:27:51ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-07-0107-83441768THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRANDR. Andreeva0O. Sinyaeva1ФГБОУ ВО «Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации»ФГБОУ ВО «Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации»In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied.https://vestnik.guu.ru/jour/article/view/768brandingterritory’s brandeventsproject managementprince2 method |
| spellingShingle | R. Andreeva O. Sinyaeva THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND Вестник университета branding territory’s brand events project management prince2 method |
| title | THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND |
| title_full | THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND |
| title_fullStr | THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND |
| title_full_unstemmed | THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND |
| title_short | THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND |
| title_sort | role of project management in the creation and development of the territory s brand |
| topic | branding territory’s brand events project management prince2 method |
| url | https://vestnik.guu.ru/jour/article/view/768 |
| work_keys_str_mv | AT randreeva theroleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand AT osinyaeva theroleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand AT randreeva roleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand AT osinyaeva roleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand |