The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site
The development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This research aims to determine the effect of brand image, price perce...
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2023-09-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/2149 |
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| author | I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Kadek Arisanjaya |
| author_facet | I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Kadek Arisanjaya |
| author_sort | I Gusti Agung Gede Witarsana |
| collection | DOAJ |
| description | The development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This research aims to determine the effect of brand image, price perception, online reviews, and location on the decision to purchase an accommodation in Bali through Traveloka.com. The datas research were collected by using questionnaire. This study uses quantitative descriptive analysis techniques through multiple linear regression methods, T test, F test and test the coefficient of determination (R2). Based on the results, indicated that brand image, price perceptions, online reviews, and location have a positive effect to influence customer to create an accommodation reservation in Bali through Traveloka.com site. The coefficient of determination test produces an R square value of 0.617, which means that brand image (X1), price perception (X2), online reviews (X3), and location (X4) have an effect of 61,7% on accommodation purchase decisions (Y) while the rest of 38.3% is influenced by other factors outside of the variables in this research. |
| format | Article |
| id | doaj-art-51ae9df68247442d8b4711dcba6e51c5 |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-51ae9df68247442d8b4711dcba6e51c52025-01-27T12:24:49ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032023-09-01931394140410.29210/0202321491429The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com siteI Gusti Agung Gede Witarsana0I Gusti Ayu Putu Wita Indrayani1I Kadek Arisanjaya2Politeknik Pariwisata BaliPoliteknik Pariwisata BaliPoliteknik Pariwisata BaliThe development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This research aims to determine the effect of brand image, price perception, online reviews, and location on the decision to purchase an accommodation in Bali through Traveloka.com. The datas research were collected by using questionnaire. This study uses quantitative descriptive analysis techniques through multiple linear regression methods, T test, F test and test the coefficient of determination (R2). Based on the results, indicated that brand image, price perceptions, online reviews, and location have a positive effect to influence customer to create an accommodation reservation in Bali through Traveloka.com site. The coefficient of determination test produces an R square value of 0.617, which means that brand image (X1), price perception (X2), online reviews (X3), and location (X4) have an effect of 61,7% on accommodation purchase decisions (Y) while the rest of 38.3% is influenced by other factors outside of the variables in this research.https://jurnal.iicet.org/index.php/jppi/article/view/2149accommodation purchase, brand image, online reviews, price perception, traveloka.com |
| spellingShingle | I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Kadek Arisanjaya The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site JPPI (Jurnal Penelitian Pendidikan Indonesia) accommodation purchase, brand image, online reviews, price perception, traveloka.com |
| title | The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site |
| title_full | The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site |
| title_fullStr | The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site |
| title_full_unstemmed | The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site |
| title_short | The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site |
| title_sort | role user s interface of the decision to purchase accommodation in bali on the traveloka com site |
| topic | accommodation purchase, brand image, online reviews, price perception, traveloka.com |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/2149 |
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