Constructing immersive toy trial experience in mobile augmented reality

When consumers purchase toys from retail stores, the majority of toys are packaged, making it difficult for them to observe the toys comprehensively. This limitation may hinder their ability to make informed purchase decisions. To address this challenge, this paper introduces an immersive toy experi...

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Main Authors: Lingxin Yu, Jiacheng Zhang, Xinyue Wang, Siru Chen, Xuehao Qin, Zhifei Ding, Jiahao Han
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2024-01-01
Series:Internet of Things and Cyber-Physical Systems
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S266734522400004X
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author Lingxin Yu
Jiacheng Zhang
Xinyue Wang
Siru Chen
Xuehao Qin
Zhifei Ding
Jiahao Han
author_facet Lingxin Yu
Jiacheng Zhang
Xinyue Wang
Siru Chen
Xuehao Qin
Zhifei Ding
Jiahao Han
author_sort Lingxin Yu
collection DOAJ
description When consumers purchase toys from retail stores, the majority of toys are packaged, making it difficult for them to observe the toys comprehensively. This limitation may hinder their ability to make informed purchase decisions. To address this challenge, this paper introduces an immersive toy experience program utilizing augmented reality (AR) technology. The program utilizes the camera on mobile devices to scan and identify the toy's cover image, subsequently showcasing corresponding virtual toy models in a simulated environment. Additionally, interactive controls enable users to manipulate the viewing angles. In terms of methodology, we have specifically designed an expandable collection of toy images, allowing the recognition of recently introduced toys by adding them to the database, enhancing the scalability of our application. In comparison to previous research, our work transcends the constraints of traditional toy shopping, providing a more intuitive, interactive, and personalized experience through AR technology.
format Article
id doaj-art-50c9b04be55a4ed3b235a04c001c9dbf
institution Kabale University
issn 2667-3452
language English
publishDate 2024-01-01
publisher KeAi Communications Co., Ltd.
record_format Article
series Internet of Things and Cyber-Physical Systems
spelling doaj-art-50c9b04be55a4ed3b235a04c001c9dbf2025-01-27T04:22:36ZengKeAi Communications Co., Ltd.Internet of Things and Cyber-Physical Systems2667-34522024-01-014250257Constructing immersive toy trial experience in mobile augmented realityLingxin Yu0Jiacheng Zhang1Xinyue Wang2Siru Chen3Xuehao Qin4Zhifei Ding5Jiahao Han6School of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaSchool of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaSchool of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaCorresponding author.; School of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaSchool of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaSchool of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaSchool of Computer and Electronic Information/School of Artificial Intelligence, Nanjing Normal University, Nanjing, 210023, ChinaWhen consumers purchase toys from retail stores, the majority of toys are packaged, making it difficult for them to observe the toys comprehensively. This limitation may hinder their ability to make informed purchase decisions. To address this challenge, this paper introduces an immersive toy experience program utilizing augmented reality (AR) technology. The program utilizes the camera on mobile devices to scan and identify the toy's cover image, subsequently showcasing corresponding virtual toy models in a simulated environment. Additionally, interactive controls enable users to manipulate the viewing angles. In terms of methodology, we have specifically designed an expandable collection of toy images, allowing the recognition of recently introduced toys by adding them to the database, enhancing the scalability of our application. In comparison to previous research, our work transcends the constraints of traditional toy shopping, providing a more intuitive, interactive, and personalized experience through AR technology.http://www.sciencedirect.com/science/article/pii/S266734522400004XAugmented realityVuforiaUnity 3DHuman-computer interactionInteractive animation
spellingShingle Lingxin Yu
Jiacheng Zhang
Xinyue Wang
Siru Chen
Xuehao Qin
Zhifei Ding
Jiahao Han
Constructing immersive toy trial experience in mobile augmented reality
Internet of Things and Cyber-Physical Systems
Augmented reality
Vuforia
Unity 3D
Human-computer interaction
Interactive animation
title Constructing immersive toy trial experience in mobile augmented reality
title_full Constructing immersive toy trial experience in mobile augmented reality
title_fullStr Constructing immersive toy trial experience in mobile augmented reality
title_full_unstemmed Constructing immersive toy trial experience in mobile augmented reality
title_short Constructing immersive toy trial experience in mobile augmented reality
title_sort constructing immersive toy trial experience in mobile augmented reality
topic Augmented reality
Vuforia
Unity 3D
Human-computer interaction
Interactive animation
url http://www.sciencedirect.com/science/article/pii/S266734522400004X
work_keys_str_mv AT lingxinyu constructingimmersivetoytrialexperienceinmobileaugmentedreality
AT jiachengzhang constructingimmersivetoytrialexperienceinmobileaugmentedreality
AT xinyuewang constructingimmersivetoytrialexperienceinmobileaugmentedreality
AT siruchen constructingimmersivetoytrialexperienceinmobileaugmentedreality
AT xuehaoqin constructingimmersivetoytrialexperienceinmobileaugmentedreality
AT zhifeiding constructingimmersivetoytrialexperienceinmobileaugmentedreality
AT jiahaohan constructingimmersivetoytrialexperienceinmobileaugmentedreality