Students‘ attitudes in the perception of broadcast advertising meanings
The aim of the research presented in the paper is the empirical study of the semantic attitudes and life meanings of students in the perception of advertising posters. Advertising impact is viewed as a process of broadcasting the meanings concentrated in advertising posters. The study sample consist...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Samara State Technical University
2021-03-01
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| Series: | Вестник Самарского государственного технического университета. Серия: Психолого-педагогические науки |
| Subjects: | |
| Online Access: | https://vestnik-pp.samgtu.ru/1991-8569/article/viewFile/65131/47955 |
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