Semiotica per campagne di digital marketing. Alcune proposte operative

This work is part of the extensive series of semiotic studies that, from the late 1980s to the present, have dialogued with the most diverse areas of marketing, up to the most recent digital marketing. It proposes a path that is not only concerned with academic research, whether theoretical or appli...

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Bibliographic Details
Main Author: Giovanna Cosenza
Format: Article
Language:English
Published: Associazione Ocula 2024-07-01
Series:Ocula
Subjects:
Online Access:https://www.ocula.it/files/OCULA-FluxSaggi-COSENZA-Semiotica-per-campagne-di-digital-marketing
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