Do Consumers Want to Create Shared Values? Building Trust in Times of Whitewashing
Objective: This article looks at consumer behaviour in the fast-moving consumer goods (FMCG) market in response to actions undertaken by organisations to create shared value. The main objectives of the paper are twofold: to explore the concept of creating shared value (CSV), and explain the forces...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2025-03-01
|
| Series: | Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie |
| Subjects: | |
| Online Access: | https://krem.uek.krakow.pl/index.php/krem/article/view/18619 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|