Digitalization and alternative marketing channels in the Uruguayan fruit and vegetable chain: Perspectives from main actors

This study aims to delve into the potentials and difficulties of digitalization on the real commercial experience of some of the fundamental actors in the Uruguayan fruit and vegetable chain (producers, merchants, intermediaries, consumers, and private and public technicians). For that, these social...

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Bibliographic Details
Main Authors: Marcela Marques Berrutti, Jorge Álvarez, Federico García Suarez
Format: Article
Language:English
Published: Universidad de la República, Facultad de Agronomía 2024-07-01
Series:Agrociencia Uruguay
Subjects:
Online Access:https://agrocienciauruguay.uy/index.php/agrociencia/article/view/1476/1770
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