Digitalization and alternative marketing channels in the Uruguayan fruit and vegetable chain: Perspectives from main actors
This study aims to delve into the potentials and difficulties of digitalization on the real commercial experience of some of the fundamental actors in the Uruguayan fruit and vegetable chain (producers, merchants, intermediaries, consumers, and private and public technicians). For that, these social...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de la República, Facultad de Agronomía
2024-07-01
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| Series: | Agrociencia Uruguay |
| Subjects: | |
| Online Access: | https://agrocienciauruguay.uy/index.php/agrociencia/article/view/1476/1770 |
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