Digital channels and green transition: Consumer behaviour as for organic food e-commerce platforms
This paper investigates how some factors affect the willingness to buy organic food on e-commerce platforms. Data have been collected using a web-based survey with 490 respondents. A factor analysis was used to analyze data and later to consider them in a Poisson Count Regression Model. The findings...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FrancoAngeli
2024-12-01
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| Series: | Economia Agro-Alimentare |
| Subjects: | |
| Online Access: | https://journals.francoangeli.it/index.php/ecagoa/article/view/17548 |
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