Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam
This research adopted Multinomial Logit Regression to investigate factors that influence users’ choice of e-wallets and how these elements affect the probability of current e-wallet usage, suggesting that each service is preferred by different user groups based on demographic and behavioural traits....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-05-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2945 |
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