The Impact of Formal and Informal Pronouns of Address on Product Price Estimation

The Impact of Formal and Informal Pronouns of Address on Product Price Estimation

Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers’ appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on produc...

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Bibliographic Details
Main Authors: Helen de Hoop, Ward Boekesteijn, Martijn Doolaard, Niels van Wel, Lotte Hogeweg, Ferdy Hubers
Format: Article
Language:English
Published: MDPI AG 2024-08-01
Series:Languages
Subjects:
second-person pronouns
advertisements
experiments
price estimate
Dutch
Online Access:https://www.mdpi.com/2226-471X/9/9/290
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