Corporate Image as a Differentiation Strategy in Healthcare: A Study in the COVID-19 Crisis Period in Turkey
This study aims to examine the protective and positive effects of corporate image in healthcare services from the perspective of Porter’s General Competitive Strategies. The COVID-19 pandemic has been a crisis period in which healthcare organizations struggle to eliminate infectious diseases and fac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251342196 |
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