The moderating role of environmental knowledge in influencing sustainable consumption intention of Generation Z through Personal Norms, Social Norms, And Environmental Awareness
As the world grapples with the pressing challenge of sustainable development, it has become increasingly vital to understand the factors that influence consumption behavior. Generation Z, in particular, has emerged as a pivotal demographic in advancing sustainable consumption practices. This study i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-01-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21404/IM_2025_01_Canoglu.pdf |
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