Empowering business research with ChatGPT: academic and student insights through the UTAUT lens
Abstract In an era where artificial intelligence (AI) is reshaping academic inquiry, ChatGPT has emerged as a transformative tool within the landscape of business research. This study explores the determinants of ChatGPT adoption among business academics and students by extending the Unified Theory...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-08-01
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| Series: | Discover Computing |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s10791-025-09692-1 |
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