Brand Platform Strategy for Deepening Customer Loyalty:
Advancements in digital technology have allowed companies to leverage both online and offline media for communication, enabling direct interactions between brands and consumers. This shift has brought new opportunities and challenges to brand communication strategies. This study focuses on “Weverse,...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-01-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.009/_html/-char/en |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|