Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination

In the tourism industry, visiting tourists’ intentions have been the subject of numerous investigations for decades. However, the factors determining choices of specific tourist destinations have still not been clearly defined. The country of origin’s culture has been widely acknowledged to be a...

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Main Authors: German Gemar, Ismael P. Soler, Henar Villar
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2019-04-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1152/pdf_130
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author German Gemar
Ismael P. Soler
Henar Villar
author_facet German Gemar
Ismael P. Soler
Henar Villar
author_sort German Gemar
collection DOAJ
description In the tourism industry, visiting tourists’ intentions have been the subject of numerous investigations for decades. However, the factors determining choices of specific tourist destinations have still not been clearly defined. The country of origin’s culture has been widely acknowledged to be a key element in variations in tourists’ behaviours. This study evaluated the capacity of cultural distance between countries of origin and Spain – as specified by Hofstede’s proposed model – to influence intentions of visiting Spain in the near future. These intentions were measured as a function of the theory of planned behaviour. The results facilitate the identification of relevant issues affecting potential tourists’ intention to visit Spain. Analyses of the data’s validity and reliability yielded satisfactory solutions that allow conclusions to be drawn about why behavioural intentions vary significantly depending on tourists’ cultural distance from Spain. The Hofstede model’s ability to explain intention to visit was, therefore, confirmed.
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institution Kabale University
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publisher University of Algarve, ESGHT/CINTURS
record_format Article
series Tourism & Management Studies
spelling doaj-art-4bbb147732d84b14b0eec2db2a3b1f432025-02-02T11:19:03ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662019-04-01153213110.18089/tms.2019.150202Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destinationGerman Gemar0Ismael P. Soler1Henar Villar2University of Malaga, Department of Economics and Business Administration, SpainUniversity of Malaga, Department of Applied Economics, SpainUniversity of Malaga, Department of Applied Economics, SpainIn the tourism industry, visiting tourists’ intentions have been the subject of numerous investigations for decades. However, the factors determining choices of specific tourist destinations have still not been clearly defined. The country of origin’s culture has been widely acknowledged to be a key element in variations in tourists’ behaviours. This study evaluated the capacity of cultural distance between countries of origin and Spain – as specified by Hofstede’s proposed model – to influence intentions of visiting Spain in the near future. These intentions were measured as a function of the theory of planned behaviour. The results facilitate the identification of relevant issues affecting potential tourists’ intention to visit Spain. Analyses of the data’s validity and reliability yielded satisfactory solutions that allow conclusions to be drawn about why behavioural intentions vary significantly depending on tourists’ cultural distance from Spain. The Hofstede model’s ability to explain intention to visit was, therefore, confirmed.https://www.tmstudies.net/index.php/ectms/article/view/1152/pdf_130hofstede’s modelcultural distanceintention to visittheory of planned behaviour
spellingShingle German Gemar
Ismael P. Soler
Henar Villar
Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
Tourism & Management Studies
hofstede’s model
cultural distance
intention to visit
theory of planned behaviour
title Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
title_full Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
title_fullStr Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
title_full_unstemmed Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
title_short Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
title_sort analysis of cultural distance s influence on intentions to visit spain as a tourist destination
topic hofstede’s model
cultural distance
intention to visit
theory of planned behaviour
url https://www.tmstudies.net/index.php/ectms/article/view/1152/pdf_130
work_keys_str_mv AT germangemar analysisofculturaldistancesinfluenceonintentionstovisitspainasatouristdestination
AT ismaelpsoler analysisofculturaldistancesinfluenceonintentionstovisitspainasatouristdestination
AT henarvillar analysisofculturaldistancesinfluenceonintentionstovisitspainasatouristdestination