DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION
Few managers, even those specializing in marketing, think strategically aboutpricing. Consider your experiences and observations. Were the pricingdecisions you encountered made in reaction to a pricing problem, or werethey planned to exploit an opportunity? Did the company arrive at thosedecisions b...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2006-01-01
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| Series: | Management & Marketing |
| Online Access: | http://www.mnmk.ro/documents/2006/2006-16.pdf |
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